Max Miedinger
He become fomous for creating the Neue Haas Grotesk typeface in 1957 that was renamed to Hellvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achived immediate global success.
👶 24th December 1910 Zurich, Switzerland | 8th March 1980 Zurich, Switzerland 💀
Helvetica
– neo-grotesque or realst design
– its use became a hallmark of the Internationsal
Typographic Style
– it become one of the most popular type faces of 20th century
Arial and Helvetica
Arial was inspirated by Helvetica and replaced Helvetica on newer versions of Windows. MacOS X still use Helvetica as main Sans Serif font and it don't have Arial as default font.